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Transnet Home Group is the premier home provider in North Carolina. At Transnet Home Group we specialize in providing homes for those in need of one family homes as well as those in need of total care as clients in our group homes. We define home for the individual

Our business mandate is to provide the best home and the best environment for our clients. This is accomplished thru our total life style care provision for our group home clients and thru our more bang for the buck foreclosure properties for our one family home clients. The goal in both arenas is to provide the best opportunity for our valued clients.

At Transnet Home Group we follow the Medicare 40% rule for more information on this rule please reference.
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STATUS OF MENTAL HEALTH AND SUBSTANCE ABUSE TREATMENT

In my attempts to provide mental health and substance abuse treatment for adult men, I have uncovered a concerted effort by insurance providers to circumvent the funding for such treatment by denying and infact something far worse than denying claims and that is the actual ignoring or not processing said valid claims. This not processing is infact a actual violation of state law . Where the law clearly states that all valid claims must be processed either denied or approved within a reasonable amount of time. This violation of the law led to me filing a complaint against this provider with the state. Their response being they had no actual jurisdiction over the insurance provider as they fell under federal jurisdiction as medicare and medicaid contractors. They offered to file a complaint on my behalf with the federal medicare board. The actual ignoring of the claim is far worse than simply denying it. A denial could be appealed and then turned over to medicaid for reimbursement. Since mental health and substance abuse treatment is mandated by the affordable care act the denying of these claims has no merit. So by just not processing the claim it results in the non funding of the treatment provider which serves as a extreme disservice to the clients who need treatment the most. With opioid deaths at a all time high as well as mental health caused mass death currently in the news. Not to mention the mental health and substance abuse caused homelessness at all time highs across the country. The need for more not less mental health and substance abuse treatment is clear and its the insurance providers service of their bottom line instead of their clients that demands our immediate attention. In my research I have uncovered that insurance providers recieve monthly alottments for each medicare and Medicaid client they cover. This alottment is provided whether the client uses the funds or not. Therefore it serves their bottom line to deny or ignore claims submitted by these clients. In speaking with an attorney that is famillar with these issues he stated the insurance providers have adopted the denying and ignoring mental health and substance abuse claims as a policy as they will only pay when they are forced to through a law suit. In those cases they will pay the litigants and sign a non- disclosure agreement and ignore all the other claims they have denied or ignored. Thus preventing the flood gate of valid claims from being addressed. This is a actual company policy. This serves as a serious disservice to all those who suffer from mental health and substance abuse illness. It also serves as a disservice to the country as a community. We all our effected by the actions of the mentally unstable and serve witness to the extremely high tolls for opioid related deaths.
Our only action is to put the bright light of acknowledgement on the insurance industry. To scream at our highest level of the injustice being extolled on those who suffer from mental health and substance abuse illness. We all are touched by this disservice in one way or another.

Please voice your concern and join our email list so we can update you on this serious problem.

Author: Ceo

Director/owner of Transnet Home Group mental health and substance abuse treatment facility in North Carolina. View all posts by Ceo

No matter what industry you’re in, chances are you could benefit from email marketing. And one great email strategy that’s long been used is none other than the humble email newsletter.

For many web-based businesses, sending out email newsletters can be a great way to amplify your marketing strategy. Not only does it allow you to maintain a relationship with clients and customers after they’ve already browsed your website or made a purchase from you, but it also enables your company to connect with them in “real-time” in a more intimate and personalized manner. Email marketing can also lead to more traffic, more sales, and increased leads, among other things. Additionally, it’s the preferred method of communication for most people. One Hubspot survey found that some 83% of consumers prefer to receive communication from businesses via email. 

But not all email campaigns are successful. The average email open rate in was hovering around 18%, which means that there’s a good chance that less than one in five subscribers will even look at the content you’re sending. Yikes! Still, the returns that email marketing offers makes this one channel that you’ll want to at least consider for your business. 

In order to be successful with your email newsletters, you need to have a plan in place first. 

This means segmenting your audience, scheduling in optimal delivery times, and most importantly, anticipating your recipient’s needs, and meeting them where they are in their buyer’s journey. And you need to incorporate a few features to ensure those on the receiving end click-through and actually do something with the email. There needs to be a purpose that underlies your marketing strategy with emails, and they also need to stand out in an overcrowded inbox. Tall order!

But good email newsletters are hard to come by. As Ginny Mineo states in her article on HubSpot,  “Even though e-newsletters are one of the most common types of emails to send, they are actually some of the hardest to do right.”

So how can you get started creating email newsletters that don’t end up destined for the delete box?

In this article, we’ve pulled together a few tips that will help you to step up your email newsletter marketing game. We’re also spotlighting one of the most popular email marketing tools today: Mailchimp. 

Let’s dive right into the tricks and see how you can get started. 

Copy, Copy, Copy!

First and foremost, the key to a successful newsletter is to check it once, check it twice, and check it a third time just to make sure that it reads perfectly. This seems obvious, but you won’t believe how often it’s skipped.

It’s also crucial to craft a good subject line. Did you know that certain email subject lines can get flagged as spam? This is one of the many reasons why it’s important to send yourself a trial email so that you can monitor where it ends up in an email client. 

In addition to that crucial copy tip, Content Marketing Institute recommends these eight techniques to ensure the copywriting of your email newsletter is up-to-par:

1. Write a minimum of three email versions &#; This ensures that your final draft will be the most exciting for your audience.

1. Start email structure with a headline &#; Make sure it promotes a natural reading flow where the headline goes into the body of the email.

1. Don’t worry about the length &#; Focus on the purpose of your email (the conversion you want to achieve) and structure your message around that. Length is a secondary consideration.

1. Follow best CTA practices &#; One powerful call to action (CTA) button should be embedded in the text. Likewise, don’t confuse your reader with multiple competing links and buttons. One, clear CTA is enough.

1. Use the bucket brigade copywriting method &#; This method moves readers through your newsletter. Use a catchy line that promises a resolution and then follow through and repeat this method throughout the email.

1. Create amazing subject lines &#; Along with making sure you’re not using spam-filter keywords, stay under 65 characters, and create a sense of urgency that makes people want to open your email. Some businesses use emojis in their subject lines, and this can help to boost open rates, just make sure it’s consistent with your brand. Boost those open rates with a great subject line.

1. Create open loops &#; Whenever possible, create open loops in your email campaigns. Similar to a cliffhanger at the end of each chapter in a book, an open loop in your email newsletter gives the reader a taste of what’s coming next time, and gives them something to look forward to.

Tips for Creating Effective Newsletters

In addition to great written copy, you’ll also want to ensure that your email newsletters look great and are engaging as well. Here’s a look at some things you’ll want to do when designing your newsletter.

Assess Your Goals

First up, make sure your newsletter is designed with clear goals in mind. Are you trying to increase leads? Close more deals? Retain more customers? 

While newsletters can be a great tool for businesses, they’re not for everyone. There may be better options available if you’re in an industry with a customer base who’s not really interested in newsletters. Likewise, if your goals don’t align with what a newsletter can accomplish, then you may be better off spending your time on a different email campaign, or a different marketing technique altogether (Like content for your blog).

So when you start, make sure you’re clear on your objectives, and use those to guide the creation of your newsletter.

Make It All About the Recipient 

Next, unless you’re providing value or engaging your audience effectively, your emails are going to fall flat. So look to make it all about the recipient. Anticipate their needs and look to solve their problems. Create engaging content that speaks to them directly. Offer time-sensitive promotions or showcase new products or services that your target audience is interested in. 

Remember, it’s not all about you! So many businesses use newsletters as an opportunity to talk about themselves, but don’t fall into this trap. Make sure your email is interesting to your audience.

Make Them Visually Appealing

Make sure your emails look great. Mailchimp and other email platforms offer loads of great templates to make this easy. 

Check out this vibrant newsletter from Airbnb: 

(Source) 

It’s engaging, and the bright colors lead you on a visual journey that makes you feel like going on an adventure; no doubt the goal of the newsletter!

For more examples of excellent emails, check out this helpful website: Really Good Emails.

Keep It Fun

While your focus with an email newsletter should be a conversion, you’ll want to keep things light, engaging, and fun.

This could be anything from a landing page where they can download a free ebook or guide, to a social media post where they can participate in a conversation that you’ve initiated, or maybe even a link to join you in a live stream where you demonstrate your products. Think of something creative and lead people there; it will make your readers more likely to open your email next time.

While your newsletter is a professional extension of your brand and identity, it doesn’t hurt to make it a little fun (after all, you want to give your customers a reason to sign up). Consider including a meme, relevant joke, engaging quiz, or even a crossword puzzle. Or include a fun and interesting video that relates to your brand or product. Your options are endless. Just make sure it relates to your customer base, and is consistent with your brand.

(Source: Content Marketing Institute)

An example of a game in an email newsletter from Morning Brew. A crossword is a good idea for a newsletter that’s designed to be read over coffee!

Ask for Feedback

Having an area for reader feedback can also be your way to entice them to engage with your email. By embedding this option directly into your newsletter, you not only get immediate feedback without your audience having to leave your email, but you also can implement this data to improve your email marketing strategy. Best of all, you show your recipient that you’re listening to them, and that their opinion matters to you. It’s a win-win.

(Source: Content Marketing Institute)

Segment Your Lists

Make sure you’re providing value through each and every email that you sent. 

One of the best ways to do this is by segmenting your list and tailoring your emails accordingly. Of course, this takes more time than sending out a standard email to your entire list, but it definitely helps humanize your brand and helps you formulate more personal and dynamic content. 

Give Your Audience a Reason to Stay Subscribed

Next, you’ll want to create an exclusivity to your email newsletter that makes people feel valued when they are subscribed to it. One idea that many fashion retailers use is to provide a sneak peek for new products that they’ve just launched, giving subscribers the first chance to buy them before they sell out. 

You could get creative here and find something that works for your industry. For real estate agents, this could be a look at new homes that have just been listed, or better yet, tailoring the newsletter so that it includes homes that your prospects are actually interested in. 

For other industries, it may be an idea to include a “VIP status” that your readership can achieve when they share personalized links that get others to also sign up for the newsletter. The reward of gaining this “status” through achieving a certain number of sign-ups under their link could be exclusive live streams, invites to private events, special promotions for VIP members only, or early access to online sales, just to name a few. Tailor your approach so it’s in line with your conversion goals, and find something that works for your readership.

Promotions are great, but there are other ways to add value as well. Campaign Monitor says that promotions aren’t everything but that customers would rather feel valued and nurtured, and the best way to achieve this is through making them feel as though they are part of something important and exclusive.

Marketing Tool Spotlight &#; Mailchimp

(Source: Mailchimp)

If you’re just about to dive into the email marketing world, or if you’d like to step up your game with a platform that simplifies the entire process for you, we highly recommend Mailchimp.

Email marketing is already a cost-effective way to amplify your marketing efforts, and Mailchimp continues this trend by offering people with smaller email lists (under 2k) a free subscription. Plans following that cap are very affordable according to your budget requirements.

One of the best features of Mailchimp is the ability to create personalized audience profiles. Contacts can be added from spreadsheets, by copying and pasting information, and you can download these audience lists should you wish to use another platform down the line. These lists can be divided and organized by you and the data you collect from your readership, allowing you to create more personalized email newsletters for each segmented group.

Remember those surveys we mentioned to gain customer feedback directly from your emails? Mailchimp has this feature, and while some data can be used to better segment your readership, other surveys can be created to promote engagement and then shared on your social media pages! Mailchimp writes this about their surveys feature:

“Mailchimp surveys can help you receive valuable feedback from your contacts and others who might be interested in your brand. Surveys are easy to share on the web or in Mailchimp campaigns, so people can engage with them immediately. And if your survey asks for an email address, you can use it to apply tags and grow your audience.”

(Source: Mailchimp)

We also love how easy it is to create marketing campaigns through their easy-to-use layout and design tools. And the options don’t just stop at ‘newsletter email.’ You have an entire range of options depending on what your marketing campaign is being used for. 

Here are some of the possibilities you have available to you on this platform:

• Regular or Automated Email Newsletters
• Customer Journey &#; To map out where your audience is in their purchasing journey
• Multichannel Design &#; To create marketing campaigns that can be used anywhere
• Surveys
• Landing Pages
• Social Posts
• Sign-up Forms

(Source: Mailchimp)

Without a doubt, the data collected and shared with you through using Mailchimp is not only thorough, detailed, and easy to understand, but they also provide you with marketing suggestions based on your analytics. For example, if you have clients across multiple time zones, Mailchimp may pick up on this detail and give you the suggestion to schedule your emails to be released accordingly; this ensures the most clicks and conversions. 

(Source: Mailchimp)

(Source: Mailchimp)

Data includes details on precisely who opened what links within your emails, and who unsubscribed. These details, and suggestions, allow you to continually refine your subsequent campaigns and newsletters; helping to boost your open rates, and leading to more conversions.

Email Marketing: a Logical Choice

For many businesses, email can be a great strategy. It’s cost effective and easy with tools like Mailchimp, and gives you a direct channel through which you can reach your audience. When crafted carefully and in-line with your big-picture goals, it can be a good way to generate leads or boost sales, especially if you’ve taken the time to segment your audience list first.

Finally, one last tip before we go. Before you schedule your email to go out, take the time to go over it and ensure that it’s perfect for your target audience. Make sure your email looks great, flows well, and that the content is engaging. If you’re stuck, don’t hesitate to get someone in to help. Sometimes, just having a second pair of eyes can be tremendously valuable. And if you’d like help with the content of your message, reach out to Harman Fancourt. We love crafting engaging emails that are designed to convert. Reach out today to get started.

Author: Claudia Amendola Alzraa