Overall global car sales will continue to grow, but the annual growth rate is expected to drop from the 3. For example, only two new players have appeared on the list of the top automotive original-equipment manufacturers OEMs in the last 15 years, compared with ten new players in the handset industry. As a result, the traditional business model of car sales will be complemented by a range of diverse, on-demand mobility solutions, especially in dense urban environments that proactively discourage private-car use. Further on, as cars are increasingly integrated into the connected world, automakers will have no choice but to participate in the new mobility ecosystems that emerge as a result of technological and consumer trends. The remaining driver of growth in global car sales is the overall positive macroeconomic development, including the rise of the global consumer middle class.
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